Research Article

The role of artificial intelligence in personalizing educational content: Enhancing the learning experience and developing the teacher’s role in an integrated educational environment

Fatema Al Nabhani 1 , Mahizer Bin Hamzah 1 , Hassan Abuhassna 2 *
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1 Faculty of Human Development, Universiti Pendidikan Sultan Idris, Tanjung Malim, MALAYSIA2 Department of Professional and Continuing Education, School of Education, Sunway University, Subang Jaya, MALAYSIA* Corresponding Author
Contemporary Educational Technology, 17(2), April 2025, ep573, https://doi.org/10.30935/cedtech/16089
Published Online: 08 March 2025, Published: 01 April 2025
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ABSTRACT

This study sought to investigate the effects of employing artificial intelligence (AI) on the customization of educational content and the enhancement of academic performance and engagement among students and teachers. The research involved a sample of ninth-grade students and their educators from diverse subjects, utilizing questionnaires to evaluate their expectations and experiences with AI in education. The data were examined utilizing statistical techniques including means, standard deviations, and one-way ANOVA. The findings indicated that students held strong positive expectations regarding the influence of AI on the personalization of educational content, suggesting that customizing material to their specific needs would enhance their academic performance and boost engagement with the learning resources. Teachers concurred with the significance of AI in improving content personalization, especially given the difficulties encountered with conventional techniques. The study indicated that educators from various disciplines exhibited no significant differences in their evaluations of AI’s influence on education, implying that this technology may be advantageous across multiple courses. Furthermore, both educators and learners anticipated that AI would deliver swifter and more efficient feedback, hence improving the educational experience and engagement within the classroom. The study advocated for the incorporation of AI into educational curricula and the establishment of training programs for educators on the appropriate utilization of this technology. It also recommended undertaking additional long-term experimental research to assess the effects of AI over prolonged durations and within broader student populations. The study advocated for the enhancement of technology infrastructure to facilitate the effective integration of AI in educational settings, hence promoting more tailored and efficient learning experiences.
Keywords: artificial intelligence, personalizing educational content, integrated educational environment

CITATION (APA)

Al Nabhani, F., Hamzah, M. B., & Abuhassna, H. (2025). The role of artificial intelligence in personalizing educational content: Enhancing the learning experience and developing the teacher’s role in an integrated educational environment. Contemporary Educational Technology, 17(2), ep573. https://doi.org/10.30935/cedtech/16089

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