Research Article

Social Communication Apprehension, Self-Esteem and Facebook Addiction Among University Students in Uganda

Ayodeji Awobamise 1 , Yosra Jarrar 2 * , Gabriel E. Nweke 3
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1 Kampala International University, Uganda2 American University in Dubai, United Arab Emirates3 Girne American University, Cyprus* Corresponding Author
Contemporary Educational Technology, 14(2), April 2022, ep354, https://doi.org/10.30935/cedtech/11542
Published: 13 January 2022
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ABSTRACT

This study aimed at furthering the research on the relationship between social communication apprehension, self-esteem and Facebook addiction. To measure the three variables, a questionnaire comprised of The Personal Report of Communication Apprehension (PRCA-24), The Rosenberg Self-Esteem Scale (RES), and The Bergen Facebook Addiction Scale (BFAS) was administered to 654 university students in Uganda. Pearson’s correlation analysis and multiple linear regression coefficient analysis were carried out. A positive significant relationship between communication apprehension and Facebook addiction and a negative significant relationship between self-esteem and Facebook addiction were reported. Findings further revealed that self-esteem and communication apprehension significantly predicted Facebook addiction.
Keywords: social communication apprehension, self-esteem, Facebook addiction, Uganda

CITATION (APA)

Awobamise, A., Jarrar, Y., & Nweke, G. E. (2022). Social Communication Apprehension, Self-Esteem and Facebook Addiction Among University Students in Uganda. Contemporary Educational Technology, 14(2), ep354. https://doi.org/10.30935/cedtech/11542

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